{"product_id":"9781681776743","title":"The Genius Within : Unlocking Your Brain's Potential","description":"\u003cstrong\u003eThe Genius Within\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): David Adam\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFollowing the success of \u003ci\u003eThe Man Who Couldn’t Stop\u003c\/i\u003e, David Adam now expounds on the latest research into intelligence, revealing how this revolution in neuroscience will help us access the untapped potential locked within us all.\u003cbr\u003e\u003cbr\u003eWhat if you have more intelligence than you realize? What if there is a genius inside you, just waiting to be released? And what if the route to better brain power is not hard work or thousands of hours of practice but to simply swallow a pill?\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eThe Genius Within\u003c\/i\u003e, David Adam explores the groundbreaking neuroscience of cognitive enhancement that is changing the way the brain and the mind works—to make it better, sharper, more focused and, yes, more intelligent. He considers how we measure and judge intelligence, taking us on a fascinating tour of the history of brain science and medicine, from gentlemen scientist brain autopsy clubs to case studies of mental health patients with extraordinary savant abilities. \u003cbr\u003e \u003cbr\u003e In addition to reporting on the latest research and fascinating case studies, David also goes on his own personal journey to investigate the possibilities of neuroenhancement, using himself as a guinea pig for smart pills and electrical brain stimulation in order to improve his IQ scores and cheat his way into MENSA. Getting to the heart of how we think about intelligence and mental ability, \u003ci\u003eThe Genius Within\u003c\/i\u003e plunges into deep ethical, neuroscientific, and historical pools of enquiry about the science of brain function, untapping potential, and what it means for all of us.\u003cbr\u003e \u003cbr\u003e Going to the heart of how we consider, measure, and judge mental ability, \u003ci\u003eThe Genius Within\u003c\/i\u003e asks difficult questions about the science that could rank and define us, and inevitably shape our future.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\"\u003ci\u003eThe Genius Within\u003c\/i\u003e moves out of the medical world and into schools and workplaces, bringing us to the cutting edge of neuroenhancement.\"\u003cbr\u003e\"Writing in an imminently accessible style, Adam treats readers to countless fascinating anecdotes, such as the advent of the IQ test. A fun and at times disturbing romp through the history of brain science and society’s attempts to measure intelligence. If cognitive enhancement is in our future, this is an entertaining place to begin to understand what it entails.\"\u003cbr\u003e\"A fine journalistic account of how science can make you smarter. Adam delivers a sensible, often skeptical review of his subject.\"\u003cbr\u003e\"Adam deftly surveys attempts to test intelligence starting more than a century ago. I enjoyed \u003ci\u003eThe Genius Within\u003c\/i\u003e enormously. Eminently readable.\"\u003cbr\u003e\"Vastly entertaining. While \u003ci\u003eThe Genius Within\u003c\/i\u003e is hardly alone in the bookstore, it is among the best.\"\u003cbr\u003e\"A searing account. Adam [writes] with honesty, compassion and even humor about a malady so often stigmatized and caricatured.\"\u003cbr\u003e\"Adam is a companionable Virgil . . . explaining scientific concepts in clear, nontechnical prose.\"\u003cbr\u003e\"A compelling portrait. This is the most comprehensive and compassionate book on OCD to date, and it offers hope that our thinking and behavior both individual and collective can change.\"\u003cbr\u003e\"Part memoir, part exploration of the science behind OCD, \u003ci\u003eThe Man Who Couldn't Stop\u003c\/i\u003e is an obsessive read and one with heart.\"\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781681776743\u003cbr\u003e\u003cbr\u003e ","brand":"Pegasus Books","offers":[{"title":"Hardback","offer_id":40591524462798,"sku":"9781681776743","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/O_0d4f1e5f-8c9f-4ea1-9ab7-1b02cd826c5b.jpg?v=1637753871","url":"https:\/\/pickwickbookshop.com\/products\/9781681776743","provider":"Pickwick Bookshop","version":"1.0","type":"link"}