{"product_id":"9781780766287","title":"Dressing for Austerity : Aspiration, Leisure and Fashion in Post-war Britain","description":"\u003cstrong\u003eDressing for Austerity\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Geraldine Biddle-Perry\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781780766287\u003cbr\u003e\u003cbr\u003e ","brand":"I.B. Tauris","offers":[{"title":"Hardback","offer_id":40683287740622,"sku":"9781780766287","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_fc734a6e-ec11-4eb0-bd4e-82d80b0fd299.jpg?v=1640147033","url":"https:\/\/pickwickbookshop.com\/products\/9781780766287","provider":"Pickwick Bookshop","version":"1.0","type":"link"}