{"product_id":"9781849463256","title":"Guidebook to Intellectual Property","description":"\u003cstrong\u003eGuidebook to Intellectual Property\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Robin Jacob, Daniel Alexander, Matthew Fisher\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis is a unique book about Intellectual Property. It is aimed not only at law students studying the subject but also at interested users of IP - business people, inventors, scientists, designers and the like. It provides an outline of the basic legal principles which underpin and reguilate the subject, educatuing the reader as to the shape of the law.  However, critically, it also gives insight into how the system actually works. You cannot understand chess by merely learning the rules - you also have to know how the game is played: so too with Intellectual Property.   \u003cbr\u003e\u003cbr\u003eTo achieve its object the authors deliberately avoid technicalities: keeping things simple, yet direct. There are no footnotes to distract. Although cases are, inevitably, referred to, they are explained in a pithy, accessible manner. The authors try wherever possible to be both serious and light-hearted at the same time.\u003cbr\u003e\u003cbr\u003eAll major areas of IP - patents, trade marks, copyright and designs - are covered, along with briefer treatment of other rights and subjects such as breach of confidence, plant varieties and databases.\u003cbr\u003e\u003cbr\u003eA novice reader of this book should come away both with a clear outline of IP law and a feeling for how it works. Students will be able to put their more detailed study into perspective. Users will be able to understand better how IP affects them and their businesses.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“... both accessible and user-friendly. Despite its brevity, especially when compared with the corresponding introductory texts in each respective IP field, the substantive quality of its content is not compromised. It is likely to be of use to brand owners, designers and inventors, as well as students and IP practitioners, given its avoidance of unnecessary technical jargon, which, as can be appreciated, can act as a deterrent to would-be dabblers in IP law. In summary, the authors have compiled a complete, as well as manageable, guide to the basics of IP law.” —\u003ci\u003eInstitute of Trade Mark Attorneys Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“This book is a classic. If such an epithet can be applied to an IP law book...its style and content remain invaluable.” —\u003ci\u003eEntertainment Law Review, Volume 25, Issue 6\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781849463256\u003cbr\u003e\u003cbr\u003e ","brand":"Hart Publishing","offers":[{"title":"Paperback \/ softback","offer_id":40716056297678,"sku":"9781849463256","price":36.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_f82d6908-e9dd-4915-8720-8a9cc370b774.jpg?v=1640930390","url":"https:\/\/pickwickbookshop.com\/products\/9781849463256","provider":"Pickwick Bookshop","version":"1.0","type":"link"}