{"product_id":"9781901362640","title":"Trade Marks in Theory and Practice","description":"\u003cstrong\u003eTrade Marks in Theory and Practice\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): George Pickering\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis book is concerned with the nature and function of modern trademarks,a subject which has been surprisingly ignored by contemporary writers.  There is a large and quite technical body of rules which regulate when people may use particular symbols in a particular way.  These are the symbols which permeate everyday life, and which, from time to time, become cultural icons.  There is also a large body of writing on the economic functions of trademarks.  The aim of this book is to offer a systematic examination of the function of trademarks and the purpose of the law protecting trademarks within the context of the economic function of this branch of the law.  \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eOne of the main premises on which the work proceeds is that the modern trademark is a creature of the post-industrial consumer society that has been protected for fear of the anticipated consequences of not providing protection. This forms the backdrop to a careful examination of the law of trademarks and related areas, such as merchandising, brand advertising, trade dress protection and comparative advertising, and informs the author's legal analysis and conclusions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cp\u003e“This is a lively and intelligent book. By drawing from a wide range of sources, including legal texts, case law, marketing studies, economic theory and histories of trade marks, he places trade marks and the relevant law within a broad perspective and offers a refreshingly nuanced account of the subject.” —\u003ci\u003eCambridge Law Journal\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e“Pickerings book is a significant contribution to intellectual property jurisprudence and a powerful corrective to the notion that theory has only a limited role to play in this area of the law.” —\u003ci\u003eEuropean Intellectual Property Review\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781901362640\u003cbr\u003e\u003cbr\u003e ","brand":"Hart Publishing","offers":[{"title":"Hardback","offer_id":40744283930830,"sku":"9781901362640","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/getimage_a6fa39cc-46d3-4521-8a6b-2242a04f4222.jpg?v=1641446616","url":"https:\/\/pickwickbookshop.com\/products\/9781901362640","provider":"Pickwick Bookshop","version":"1.0","type":"link"}