{"product_id":"9781982140960","title":"Anthro-Vision : A New Way to See in Business and Life","description":"\u003cstrong\u003eAnthro-Vision\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Gillian Tett\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhile today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAmid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology—the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision.\u003cbr\u003e \u003cbr\u003eToday, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology.\u003cbr\u003e \u003cbr\u003e“Fascinating and surprising” (Fareed Zararia, CNN), \u003ci\u003eAnthro-Vision\u003c\/i\u003e offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today’s ever-evolving world.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e“What could happen . . . if more people embraced some anthro-vision? [Tett’s] conclusions are bright and buoyant.” \u003cb\u003e—\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “Fascinating and surprising.” \u003cb\u003e—Fareed Zakaria, CNN\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"Whether you’re marketing Kit-Kats in Japan or fighting the spread of COVID-19 in England, you need a more qualitative understanding of who people are and what they care about. To solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.\" \u003cb\u003e—Melinda Gates, author of \u003ci\u003eThe Moment of Lift\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e “Absolutely brilliant.” \u003cb\u003e—Daniel Kahneman, author of \u003ci\u003eThinking, Fast and Slow\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"A plea to those of us who may be unfamiliar with Tett's academic discipline to think more like an anthropologist. I think she's right . . . Tett's book may be anthropological, but it also embraces a style of accessible economic writing that, sadly, went out of fashion as the mathematicians and their models took over. \u003ci\u003eAnthro-Vision \u003c\/i\u003ereminds me of John Kenneth Galbraith's \u003ci\u003eThe Affluent Society\u003c\/i\u003e (1958) and \u003ci\u003eThe New Industrial State\u003c\/i\u003e (1967). Some economists may regard this as a criticism. I can think of no higher praise.\" \u003cb\u003e—\u003ci\u003eThe Times \u003c\/i\u003e(UK)\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"A book that will turn your world upside down in the best possible way: fun, profound and bursting with important insights.\" \u003cb\u003e—Tim Harford, author of\u003ci\u003e The Data Detective: Ten Easy Rules to Make Sense of Statistics\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e \"Tett provides readers with a new intellectual framework—grounded in her deep understanding of anthropology and her path-breaking journalism—that can fundamentally transform how we approach solving society’s most wicked problems . . . I cannot recommend it highly enough.\"\u003cb\u003e —Mariana Mazzucato, author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eMission Economy: A Moonshot Guide to Changing Capitalism\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e \"A fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm’s-eye not just the bird’s-eye view of how people behave.\" \u003cb\u003e—Mervyn King, author of \u003ci\u003eRadical Uncertainty: Decision-Making Beyond the Numbers\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"In a world of volatility, uncertainty, complexity and ambiguity, we need an antidote to tunnel vision. . . Admirers of Tett’s journalism will love this book, but they will also learn a great deal from it – including how better to understand their own familiar yet strange tribe.\" \u003cb\u003e—Niall Ferguson, author of\u003ci\u003e Doom: The Politics of Catastrophe\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \"Looking at the world like an anthropologist has long given Gillian Tett the edge over the rest of us as a journalist and thinker. With this book she generously shares her secret recipe—and explains why we may all need \u003ci\u003eAnthro-Vision\u003c\/i\u003e to see a way through some of today’s most pressing global challenges.\" \u003cb\u003e—\u003c\/b\u003e\u003cb\u003eStephanie Flanders, Senior Executive Editor for Economics at Bloomberg and head of Bloomberg Economics\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePraise for THE SILO EFFECT\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“Highly intelligent, enjoyable and enlivened by a string of vivid case studies. It is also genuinely important, because her prescription for curing the pathological silo-isation of business and government isr efreshingly unorthodox and, in my view, convincing.”\u003cb\u003e —\u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e“A complex topic and lively writing make this an enjoyable call to action for better integration within organizations.”\u003cb\u003e— \u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\"In \u003ci\u003eThe Silo Effect\u003c\/i\u003e [Tett] applies her anthropologist’s lens to the problem of why so many organizations still suffer from a failure to communicate. It’s a profound idea, richly analyzed.\" \u003cb\u003e— \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\" 'Silo' has become a cliché among management consultants—and executives trying to hang onto their jobs by speaking the language of the \u003ci\u003eau courant\u003c\/i\u003e—but Tett gives the metaphor life in her engaging, case-study-filled new book.”\u003cb\u003e —\u003ci\u003eNew York Post\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e“\u003ci\u003eThe Silo Effect\u003c\/i\u003e comes across in print much as Tett comes across in person—sharp, insightful, and concise. And the book, which is informed as much by her training as an academic anthropologist as by her experience covering the global financial crisis, is an excellent attempt to help both organizations and individuals figure out how to harness the benefits of specialization without creating tunnel vision.”\u003cb\u003e\u003ci\u003e—Strategy+Business\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9781982140960\u003cbr\u003e\u003cbr\u003e ","brand":"Avid Reader Press \/ Simon \u0026 Schuster","offers":[{"title":"Hardback","offer_id":40932003905742,"sku":"9781982140960","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/7029\/7806\/products\/O_4e897a55-7dfe-483c-a991-8bbf696bf0a0.jpg?v=1645729990","url":"https:\/\/pickwickbookshop.com\/products\/9781982140960","provider":"Pickwick Bookshop","version":"1.0","type":"link"}