{"product_id":"9782940411511","title":"Basics Marketing 03: Marketing Management","description":"\u003cstrong\u003eBasics Marketing 03: Marketing Management\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003eAuthor(s): Brian Sheehan\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eUnderstanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. \u003cbr\u003e\u003cbr\u003eThis book helps bridge that divide to help students master the business of marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eISBN:  9782940411511\u003cbr\u003e\u003cbr\u003e ","brand":"AVA Publishing","offers":[{"title":"Paperback \/ softback","offer_id":40597318926542,"sku":"9782940411511","price":32.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pickwickbookshop.com\/products\/9782940411511","provider":"Pickwick Bookshop","version":"1.0","type":"link"}